Monday, January 31, 2011
Friday, January 28, 2011
Wednesday, January 26, 2011
6. I've never seen The Sound of Music... I know, it's blasphemy, but I really have no desire to watch it. Does that make me a bad person?
Monday, January 24, 2011
Friday, January 21, 2011
1. Finish PeachHoney logo painting... Completed January 10, 2011.
One of my favorite things to do is search on YouTube for for speed painting videos. I love to see how other artists start their paintings, and how they work through a piece to get their desired end result. I've had my logo painting sitting on my drafting table for awhile, staring at me as I work on other things. It was something I wanted to get done on my two weeks off work, so I decided it was time to clear my schedule and focus. Although I was almost finished with the painting, and you can't get a clear picture of my start-to-finish process, I wanted to give you a little taste. Hope you love it!!
Wednesday, January 19, 2011
The Mission: Complete 101 preset tasks in a period of 1001 days.The Criteria: Tasks must be specific (ie. no ambiguity in the wording) with a result that is either measurable or clearly defined. Tasks must also be realistic and stretching (ie. represent some amount of work on my part).Why 1001 Days? Many people have created lists in the past – frequently simple goals such as New Year’s resolutions. The key to beating procrastination is to set a deadline that is realistic. 1001 Days (about 2.75 years) is a better period of time than a year, because it allows you several seasons to complete the tasks, which is better for organising and timing some tasks such as overseas trips or outdoor activities.
- Finish PeachHoney logo painting
- Design blog header
- Design PeachHoney website, with the help of Laura
- Design PeachHoneyLove button
- Sign up to sponsor 5 of my blogging idols
- Create wedding album
- Carve a pumpkin
- Participate in a blog challenge (other than 52 weeks)
- Join Flickr groups
- Take Golden's free class
- Finish first painting collection
- Decorate formal living room
- Design PeachHoneyPreemie button
- Monica Zuniga's January Intentions Art Challenge
- Decorate family room
- Start a family
- Buy Macro lens for camera
- Read and complete exercises for The Idiot's Guide to Drawing People
- Decorate baby room
- Buy postal scale and develop packaging area in art studio
- 365 photo challenge
- Create watermark for pictures and YouTube videos
- Decorate bathrooms
- Finish landscaping backyard
- Organize art studio
- Create two painting using tinted molding and crackle paste
- Beautify YouTube channel
- Upload 50 YouTube videos
- 5000 views of YouTube channel
- Buy new set of retainers
- Finish Jessica Sprague's digital scrapbooking classes
- Have a picnic in the park with my husband
- 50 subscribers to YouTube channel
- 150 Twitter followers
- Open PeachHoneyLove Etsy shop
- Open PeachHoneyPreemie Etsy shop
- Finish watching video's from Mixed Media Faces
- Fix painting from Home Goods store
- Add some color to beige paiting from Home Goods store
- Produce 5 PeachHoneyPreemie clothing prototypes
- Finish PeachHoneyPreemie clothing
- Order PHP and PHL Business cards and Postcards
- Spend an entire day in bed, watching TV with my husband
- Design and order PeachHoneyPreemie clothing labels
- Finish reading Cesar Milan's book
- Finish 52 weeks of blogging
- Finish 52 more weeks of blogging
- Take Blogging Your Way
- Learn how to use a ruling pen
- Attend blogging retreat
- Finish placemats
- Make a list of 101 things that make me happy
- Rescue a dog
- Buy new Epson printer
- Buy new Epson scanner
- Sell guestroom furniture
- Turn guestroom into workout room
- 100 followers on Facebook blog network
- 100 PeachHoneyLove followers on blogger
- 100 PeachHoneyPreemie followers on blogger
- Create Facebook Fan Page landing page
- Take encaustic painting class
- Read "Brave New World" again
- Start PeachHoneyLove newsletter
- Attend art retreat
- Sell first painting on Etsy
- Sell first piece of PHP clothing on Etsy
- Participate in an ATC swap
- Go for a 15 mile bikeride with my husband
- Coordinate blog hop
- First magazine proposal
- Take a spin class
- Make an apple pie from scratch
- Use airbrush paints
- Finish Italy scrapbook
- Bake Abuela's famous bread without setting off the smoke detector
- Create cookbook of Abuela's favorite recipes
- Sew a complete baby outfit, without help
- Sew dress for myself, without help
- Make Gingerbread house with husband
- Try Perfect Pearls
- Take a sewing class
- Show my artwork at art show/expo/fair
- Go hiking with my husband
- Make portfolio
- Finish reading Expect the Best: Your Guide to Healthy Eating Before, During and After Pregnancy
- Exercise at least 3 times a week, for 4 consecutive months
- Take a writing class
- Throw a big party at my house
- Make 10 PeachHoneyPreemie sheet/blanket sets
- Fill 2 entire sketchbooks
- Take a cooking class with my husband
- Spend a day in the Japanese Tea Garden in San Francisco with my husband
- Watch every episode of Xena: The Warrior Princess :)
- Get published!
- Plant espalier fruit tree
- Create pattern for NICU mattress fitted sheets (3 total)
- Get a new driver's license with my married name
- Make a print on dried fiber paste using digital ground
- Floss every day for one month
- Make a new list of 101 things
Monday, January 17, 2011
I have had two weeks off work, and I'm taking advantage of it. I'm dedicating myself to spending at least 6 hours each day to knock some important tasks off my To Do list. Joseph is worried I've been working too hard, and suggested I have at least one day to veg on the couch. Today was that day. I sat on the couch, with my cup of tea, and stared longingly out the window. I glared at the gloomy overcast sky, willing the sun to shine through the grey blanket of clouds. It didn't work. I had to snap myself out of my funk, so instead of wallowing in the weather, I went searching for signs of spring in my own home.
Friday, January 14, 2011
Wednesday, January 12, 2011
Monday, January 10, 2011
Friday, January 7, 2011
It's been a while since I showed you an art journal page, so I decided to show you my process, instead of just showing the end result. I set my stage, I taped the video, and downloaded the clips to my computer. When I sat down to edit them I discovered, somewhere between taping and editing, my clips were cut off. I can't explain how fuming I was, and of course I deleted the video clips before I realized my work had been inadvertently clipped... AHHHHH!! I spent the next day searching the internet, trying to find the answer. I downloaded a couple video converters, that promised to convert my files to MAC compatible ones. Alas, my video remained clipped. My drafting table was a complete disaster after completing the page. I couldn't bring myself to tape another video after what happened, so I'll just show you the finished product, and hopefully the next time will be a little more successful. If anyone has answers for me, PLEASE PLEASE PLEASE HELP!! Better luck next time, I hope :(
Tuesday, January 4, 2011
Posting 5 days a week was scary at first. I was used to posting once or twice a week. Creating a theme for each of the 5 days instantly gave me structure and a starting point for each day. In fact, I recommend creating themes for each day to other bloggers who would like to increase the number of days they post each week. I unleashed lots of creative goodness by brainstorming the themes.
What drives me today is very different from what drove me for the past decade. As a marketing director, I worked hard to “prove” myself to myself, to management, and to the corporate office. Looking back on this, it’s no wonder I was left feeling empty and superficial. As soon as I decided to pursue freelance design (web/print) and jewelry-making, I felt more at peace with myself.
Listening to my heart and pursing the interests that are true to me has been naturally motivating. My father’s work ethic is also something I model myself after. I also believe that the work schedule I created for myself in the corporate world has benefitted me today.
Finding balance is always a work in progress. I am fortunate to have a supportive family and husband. Our children are also at wonderful ages (9 and 10 years old), where they can play independently or together without needing constant supervision at home. I try to balance my work time with family activities. I do remember when they were toddlers, I didn’t have as much time to devote to my other interests. In those days, I remember finding my peaceful place when we’d take a daily walk (kids in the stroller) together. Changing our environment and going on daily adventures kept us all creatively stimulated and less fussy. Kids naptime (when they were younger) and getting them to bed at an established time each day also free up small windows of work time.
Many of my “Tutuorial Thursday” blog posts begin when I find myself stumped. If I don’t know how to do something online, I figure it out (a combination of trial and error and Google) and write a step-by-step tutorial post. I figure if I didn’t know how to do something online, there must be others who are asking the same questions. I graduated with a Professional Communications degree, which helped with marketing/pr/design. Since then, I’ve taken advanced html courses and learned most of the design and web programs I use from Lynda.com. The tutorials are helpful and very affordable!
1. Carefully name your company/biz and develop a professional logo that you love. Your business name and logo will help brand you online. Brainstorm, discuss with friends/family, and work hard on these two things!
2. Develop a creative statement and bio. Your creative statement (think of it as your slogan) should identifies what you do / what your work is about (“Mixed Media ~ Jewelry ~ Graphic Design”, for example. Something more descriptive is also great; just keep it short and sweet since it will most likely be included below your logo on places like your blog header). Write a bio about yourself/your work. Include it where possible. This may feel silly in the beginning stages, but will come in real handy soon.
3. Select a photograph of yourself that people will come to know you by. This will be used for your profile pictures. It’s ok to move away from a singular photo as you continue to build your brand online, but having one strong photo that showcases you is very helpful in the beginning. Use this photo on Twitter, Facebook, Blogger, Wordpress, Youtube, etc.
4. Be consistent in your online identity/name and design. For example, try your best to make your blog address, twitter profile, facebook shortened URL, identical when it comes to your portion of the URL. If you are “BestySmithArt” on twitter, your Facebook Business page should also be facebook.com/bestysmithart. Likewise, your blog header, website, facebook biz page profile, and various other online spaces should look like they belong together and were designed by the same person. It is an extension of your brand. Everything from the color choices, fonts, and photos are all important. This is something I am working on, personally, too.
5. Keep biz cards and samples handy. Get a professional set of business cards printed. There are a few online sites that are quite affordable. Consider customizing the back of the cards with photos of your work. Beyond this, consider printing a “rack card” with a few photos of your work and even more information about your business. Be prepared to give small samples of your work (if applicable) by having a stash of giveaways/extras in your car. You never know when you’ll meet just the right person. Beyond giving them a biz card, it’s extra special if you have a pair of earrings or small piece of work created and on-hand to include with your card. I have been known to keep 5 pairs of earrings in my car, wrapped in a gauzy pouch, tied with my biz card. If this doesn’t make sense for your business, brainstorm something else that is tangible and fun to include with your biz card that will represent your work well.
6. Bonus tip: Don’t give up! Social media and marketing take time to work. A combination of heart + hard work will pay off.
Balancing family and volunteer time with networking is tricky but can be possible! I try to attend the following meetings (below) monthly or quarterly, depending on how often meetings are held. I try to include a good balance of marketing/social media organizations with artistic and more casual get-togethers. This helps make networking fun!
American Marketing Association
National Association of Women Owned Business
Chamber of Commerce meetings (attended in the past through my employer)
Charleston Craft Bee
Social Media Club Charleston
BarCamp (a technology conference)
Social Media workshops/seminars
Tweetups (on social media, marketing, jewelry, design, or anything in between)
My friend Kelly Thiel recently joined a local Art Guild, which is another awesome group if you have one in your city
If I had to pick my favorite Hootsuite feature, it would be scheduling (read my post about it here). I also really love that it allows you to send updates to more than one of your social network accounts from one centralized location. I discovered it first for Twitter, but have since added my personal and business facebook accounts (one for my online marketing biz AND another for my jewelry biz!) to my hootsuite dashboard. I wrote about getting started with Hootsuite here. After you get comfortable, I have instructions on adding your personal and biz pages to Hoosuite here.
I’ve been designing websites since 2004. It’s something that I love to do! I also have experience in print design and enjoy designing brochures, logos, business cards & rack cards. In the social media space, I can quickly design professional looking blog headers, facebook business pages, twitter backgrounds…you name it! Some of my favorite recent projects have been turning sketches/art into digital illustrations and creating blog buttons with corresponding code for artists.
Email marketing is another longtime passion of mine. I’ve managed email programs for companies sending to 30,000+ subscribers with the click of a mouse.
Regarding working with long-distance clients, I’ve been fortunate to work with people from all over the US and as far as Puerto Rico. With the power of the web, it’s a pretty seamless process to collaborate and launch a website, facebook business page, blog, logo, or just about anything else for a client no matter how far we may be apart geographically. I limit the number of projects that I manage to minimize turnaround time and keep costs affordable.
I have posted photos of some of my recent work over on my facebook business page and hope you can stop by!
I’d like to thank you so very much for this special interview opportunity. It has been wonderful to connect with a Kelly Rae “flyer” through the power of the web. I am so excited about 2011 and know it will be a year of great opportunity and growth for your business. Please let your readers know I am always happy to answer their social media/ online marketing questions!
They can find me:
Strategic Online Marketing on Facebook
Strategic Online Marketing Blog (updated 5x/week!)
My Personal Twitter
Dreamy Design Works Jewelry on Facebook
Dreamy Design Works Jewelry Blog
Dreamy Design Works on Twitter